Children eating ice cream

Our Story

We’re your neighborhood ice cream shop creating delicious flavors that make you feel like a kid again. We make everything from scratch in our little Santa Monica kitchen, using ingredients from local, organic and regenerative farmers, whom we call our heroes!



We were born out of partners’ Josh Loeb, Zoe Nathan, Colby Goff and Chef Shiho Yoshikawa’s desire to create delicious ice cream in a nostalgic setting for friends and family to enjoy it in. We opened our first shop in 2010 at the charming Brentwood Country Mart, and we have another location along Santa Monica’s beachside Main Street.



Since we’re only a couple miles away from the famous Santa Monica Farmers’ Market, how could we not take advantage of that?? We love our farmers and we’re always inspired by what’s in season! Each month, the team dreams up and spins new flavors that range from modern takes on nostalgic treats to seasonal creations that truly let those beautiful farmers’ market finds shine.  



As part of the Rustic Canyon Family, a collection of beloved, chef-driven dining destinations, we believe in using only the best organic and GMO-free ingredients we can get our hands on. We make everything in-house, like our dairy base, toppings, sauces, waffle cones and more. We hope you enjoy eating our ice cream as much as we love making it!  And now… 

Sweet Rose's Sweet Rules

1. All of our ice cream is made in small batches, from scratch, using ridiculously good ingredients.

2. Good days call for double scoops. Great days call for triples! 

3. Our Heroes are our local farmers.

4. Nothing smells better than a freshly-made waffle cone.

5. Making ice cream from out-of-season ingredients is like trying to teach your cat how to bark.

6. We use 100% organic dairy products from Clover Sonoma, because happy cows lead to yummy ice cream. 

7. Fresh Mint Chip should taste like Fresh Mint (and not be green and full of a bunch of stuff you can’t pronounce).

8. You won’t find carrageenan, palm oil or other artificial stabilizers in our ice cream.

9. Our plant-based ice creams are just as delicious as traditional ice cream, because they’re made with great plants!

10. Sundaes are for all days!




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